Privacy Policy

Introduction

1. The personal data controller is Backer ELTOP s.r.o., Company ID: 44795751, with its registered office at Miřetice 32, 539 55 Miřetice, registered in the Commercial Register kept by the Regional Court in Hradec Králové, Section C, File 22255, contact details: Monika Čechalová, [email protected], +420 777 721 961.
2. The privacy of our website visitors is very important to us and we are committed to protecting it. These rules explain what we do with your personal data.
3. Your consent to the use of cookies in accordance with our terms and conditions upon your first visit to our website allows us to use cookies on each visit to our websit

Collection of Personal Information
The following types of personal information may be collected, stored and used:

1. information about your computer, including IP address, geographic location, browser type and version, and operating system;
2. information about your visits to and use of this website, including referral source, length of visit, pages viewed, and page views;
3. information such as the email address you provide when you register on our website;
4. information you provide when you create a profile on our website – such as your name, profile pictures, gender, date of birth, status, interests and hobbies, education, and occupation;
5. information such as your name and email address you provide when you sign up for our email services and/or newsletters;
6. information you provide when you use the services on our website;
7. information generated when you use our website, including when, how often, and under what conditions you use it;
8. information related to your purchase, services used or transactions you make through our website, which includes your name, address, telephone number, email address and credit card details;
9. information that you submit to our website with the intention of publishing it on the internet, including your username, profile pictures and the content of your post;
10. information contained in any communication you send to us by email or through the website, including the content itself and metadata;
11. any other personal information that you send to us.

Before you provide us with the personal information of another person, you must obtain that person’s consent to the disclosure and processing of that personal information in accordance with this policy.

Use of your personal data
Personal data will be processed in accordance with applicable law, in particular Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the “Regulation”), for the following purposes:

1. administering our website and business;
2. customising our website for you;
3. enabling you to use the services available on our website;
4. concluding, executing and fulfilling a contract and communicating with you;
5. sending goods purchased through our website;
6. providing services purchased through our website;
7. sending statements, invoices, payment reminders and collecting payments;
8. sending non-commercial commercial communications;
9. sending specifically requested email notifications;
10. sending our email newsletter if you have requested it (you can inform us at any time if you no longer require it);
11. sending marketing communications relating to our business or the business of carefully selected third parties that we think may be of interest to you, by post or, if you have expressly agreed to this, by e-mail or similar technology (you can inform us at any time if you no longer require marketing communications);
12. fulfilling legal obligations that may arise, for example, from Act No. 563/1991 Coll., on accounting, Act No. 280/2009 Coll., the Tax Code, Act No. 499/2004 Coll., on archives and records services, Act No. 235/2004 Coll., on value added tax, Act No. 40/1995 Coll., on advertising regulation, Act No. 634/1992 Coll., on consumer protection, and other legal regulations, including also fulfilling the requirements of supervisory authorities and other public authorities;
13. providing statistical information about our users to third parties (however, these third parties will not be able to identify any individual user from this information);
14. handling queries and complaints raised by you or otherwise concerning you in connection with our website;
15. maintaining the security of our website and preventing fraud;
16. verifying compliance with the terms of use of our website;
17. protecting our legitimate interest in providing our services, ensuring our customers' satisfaction, performing the contract and protecting our rights, legitimate interests and property.
    

If you submit personal data for publication on our website, we will publish and use it in accordance with the license you grant us.

Your privacy settings can be used to restrict the publication of your data on our website and can be adjusted by othe privacy policy on this website.

Without your express consent, we will not provide your personal data to any third party for the purpose of their or other third party's direct marketing.

Disclosure of personal data (recipients of personal data)
We may transfer your personal data to the relevant public authorities and other recipients to whom we are obliged to transfer your personal data under generally binding legal regulations. These recipients will process your personal data as independent controllers independent of us.

We are also entitled to transfer your personal data to persons who process personal data for us as processors and with whom we have concluded a personal data processing agreement. These include, for example, external suppliers involved in the services we provide to you. These suppliers act only on our instructions, have access to your personal data only to the extent necessary to achieve the purpose for which they were collected, and are bound by the same obligations regarding security and confidentiality as we are.

Based on legitimate interest, your personal data may be shared within the group of companies (i.e. our subsidiaries, our ultimate holding company and all its subsidiaries), for internal administrative purposes.

We may disclose your personal data:

1. to the extent that we are required to do so by law;
2. in connection with any pending or future legal proceedings;
3. in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and credit risk reduction).
   Except as set out in this policy, we will not provide your personal data to third parties.

1. International data transfers
   The data we collect may be stored, processed and transferred between any of the countries in which we operate in order to use it in accordance with this policy.
2. The data we collect may be transferred to the following countries that do not have data protection laws equivalent to those in force in the European Economic Area: the United States of America, Russia, Japan, China and India. In such cases, we will ensure that your personal data is processed in accordance with appropriate safeguards (e.g. by concluding standard contractual clauses with the recipient of the personal data). Some countries outside the EEA have been approved by the European Commission as providing essentially equivalent protection to that guaranteed by the data protection regulations in the EEA. No additional legal safeguards are required when transferring personal data to such countries (a list of these countries can be found here). In the case of countries that have not been so approved, we may ask you for your consent to transfer your personal data or we may transfer it under standard contractual clauses approved by the European Commission. This does not apply if the applicable data protection laws allow us to carry out such a transfer without these steps.
3. Personal data that you publish on our website or submit for publication on our website may be accessible worldwide via the internet. We cannot prevent the use or misuse of this information by others.
4. You expressly consent to the transfers of personal data described in this Section F.

Retention of Personal Data

1. This Section F sets out the data retention policies and procedures that aim to ensure that we comply with our legal obligations regarding the retention and deletion of personal data.
2. Personal data that we process for any purpose or purposes shall not be retained for longer than is necessary for that purpose or purposes. We use the following criteria to determine the duration of personal data processing:

• in the case of processing personal data to comply with our legal obligations, we will process your personal data for the duration of our relevant legal obligation;
• in the case of processing personal data on the basis of the legal basis of performance of a contract (or to take appropriate steps at your request prior to entering into a contract), we will process your personal data for the duration of the relevant contractual relationship between you and us;
• in the case of processing personal data on the basis of our legitimate interests, we will process your personal data for the duration of our relevant protected interest. In order to protect our rights, we will, for example, process your personal data even after the termination of the obligations under the concluded contract, until the end of the 5th calendar year after such termination of the obligation. However, in the event of the commencement and continuation of judicial, administrative or other proceedings in which our rights or obligations towards you will be resolved, the processing will not end before the end of such proceedings;
• we will process personal data processed on the basis of your consent until you withdraw the consent granted (unless we specify a shorter processing period when obtaining your consent).

Notwithstanding the other provisions of this Part F, we will retain documents (including electronic ones) containing personal data

1. to the extent that we are required to do so by law;
2. if we believe that the documents may be relevant to any ongoing or future legal proceedingsand
3. to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and credit risk reduction).
   

Security of your personal information

1. We will take reasonable technical and organizational measures to prevent the loss, misuse or alteration of your personal information.
2. We will store all personal information you provide on our secure servers (protected by a password and firewall).
3. All electronic financial transactions entered into through our website will be encrypted.
4. You acknowledge that the transmission of information over the internet is inherently insecure and we cannot guarantee the security of data sent over the internet.
5. You are responsible for maintaining the confidentiality of the password you use to access our website; we will not ask you for your password (except when you log in to our website).

Changes
We may update this policy from time to time by posting a new version on our website. You should check this page occasionally to ensure that you understand any changes to this policy. We may notify you of changes to this policy by email or through private messages on our website.

Your rights

1. Right to access and rectification – pursuant to Article 15 of the Regulation, you have the right to request from us information on whether your personal data is being processed and you have the right to information about its processing. If you believe that inaccurate or erroneous personal data is being processed, you may request its correction or completion.
2. Right to erasure – if the conditions under Article 17 of the Regulation are met, you may request the erasure of your personal data. You may request such erasure, for example, if we no longer need your data for the purposes for which they were processed, if you withdraw your consent to the processing of personal data and we have no other legal ground for their processing, or if your personal data has been processed unlawfully. If we process your personal data for the purposes of fulfilling our statutory obligations, then erasure is not possible before the expiry of the statutory period.
3. Right to portability – where the processing is based on your consent or is carried out for the performance of a contract and is carried out by automated means, you have the right to receive from us the personal data we have collected from you in a commonly used and machine-readable format. At your request, we will transfer these personal data to another controller, if technically feasible.
4. Right to restriction – in the cases set out in Article 18 of the Regulation, you have the right to have us restrict the processing of your personal data. These cases include, for example, if you contest the accuracy of the personal data, we will restrict the processing for the period necessary to verify its accuracy. Another example is if you have exercised your right to object, where we will restrict the processing until it is verified whether our legitimate grounds override your legitimate grounds against the processing. During the period of restriction, your data will only be processed, with the exception of storage, with your consent or for the establishment, exercise or defence of our legal claims, for the protection of the rights of another person or for reasons of important public interest.
5. Right to object – if the processing of personal data is carried out for the purposes of our legitimate interests or those of a third party and your interests or fundamental rights and freedoms requiring the protection of personal data override our legitimate interests, then you have the right to object to such processing. In such a case, we will no longer process the personal data unless we demonstrate compelling legitimate grounds for the processing which override your rights and freedoms or grounds for the establishment, exercise or defence of legal claims. If personal data are processed for direct marketing purposes, you have the right to object at any time without further action. In such a case, your personal data will no longer be processed for marketing purposes.
6. Right to complain – if you believe that the processing of your personal data has violated legal regulations, you can file a complaint with one of the supervisory authorities. In the Czech Republic, the supervisory authority is the Office for Personal Data Protection, with its registered office at Pplk. Sochora 27, 170 00 Prague 7, tel: + 420 234 665 111, www.uoou.cz.
7. Right to withdraw consent – ​​if you have given consent to the processing of personal data, you have the right to withdraw such consent at any time. However, such withdrawal does not affect the lawfulness of the processing of personal data to date.

Consequences of failure to provide personal data
We require personal data from you primarily for the purpose of concluding and fulfilling a contract. If you do not provide it to us, we will not be able to conclude a contract with you. In some cases, we require the provision of personal data for the purpose of fulfilling legal obligations; in such cases, the reasons for the request and the consequences of its failure to provide it arise directly from the relevant legal regulation. If we process personal data based on consent, then failure to provide it will not have any negative consequences for you and we will not be entitled to process such data.

Third-party websites
Our websites contain hypertext linkslinks to and details of third-party websites. We have no control over and are not responsible for the privacy policies and practices of third parties.

Updating your information
Please let us know if you need to correct or update the personal information we hold about you.

Cookies
Our websites use cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and stored by the web browser. This identifier is then sent back to the server each time the browser requests a page from the server. Cookies can be either “persistent” or “sessional”. Persistent cookies will be stored by the web browser and will remain valid until their expiry date unless deleted by the user before the expiry date. Session cookies, on the other hand, expire at the end of the user’s session after the web browser is closed. Cookies do not normally contain any information that uniquely identifies a user, but the personal data we store about you may be linked to the information stored and retrieved from cookies. We use both session and persistent cookies on our website.}

The names of the cookies we use on our website and the reasons for using them are listed below:

• On our website we use Google Analytics and Adwords to recognize your computer and {INCLUDE ALL USES THAT COOKIES ARE USED FOR ON YOUR SITE when a user visits the website / track user movement on our website / improve website usability / analyze website usage / administer the website / prevent fraud and improve website security / customize the website for each user };

Most browsers allow you to refuse to accept cookies - for example:

1. In Internet Explorer (version 10), you can block cookies by changing your cookie settings, which is available by clicking "Tools", "Internet Options", "Privacy", and then "Advanced";
2. In Firefox (version 24), you can block all cookies by clicking "Tools", "Options", "Privacy", then select "Use my history settings" from the drop-down menu and uncheck the "Accept cookies from sites" box; and
3. In Chrome (version 29), you can block all cookies in the "Customize and control" menu, where you click "Settings", "Show advanced settings" and "Content settings", and then under the "Cookies" heading, select "Block sites from setting any data".

Blocking all cookies will have a negative impact on the usability of many websites. If you block cookies, you will not be able to use all the features of our websites.

You can delete cookies already stored on your computer - for example:

1. In Internet Explorer (version 10), you must delete cookies manually (see http://support.microsoft.com/kb/278835 for instructions on how to do this);
2. In Firefox (version 24), you can delete cookies by clicking "Tools", "Options", and "Privacy", then selecting "Use custom history settings", clicking "Show cookies", and then clicking "Delete all cookies"; and
3. In Chrome (version 29), you can delete all cookies in the "Customize and control" menu, where you click "Settings", "Show advanced settings", and "Clear browsing data", and before clicking "Clear browsing data", select "Delete cookies and other site and extension data".

Deleting cookies will have a negative impact on the usability of many websites.

Methods and means of processing personal data
We will process personal data mainly in our computer systems and the computer systems of processors (e.g. in our CRM system, within the Outlook application, in the case of emails, in our accounting system, in the case of data necessary for invoicing, etc.). We will process documents (in paper form) in our filing system. Therefore, your personal data may be processed both manually and automatically.

Your personal data are not subject to exclusively automated decision-making or profiling, unless it is automated decision-making and profiling permitted under Article 22(2) of the GDPR.

These personal data processing principles were established on 1 June 2024. If necessary, we reserve the right to amend or supplement these principles (in particular to comply with generally binding legal regulations on personal data protection). We recommend that you check these principles regularly to be informed of any changes. An updated version of this policy will always be available on our website.